A Different Kind of “Cellular” Communication
Here at Spectrum, science is our thing. We immerse ourselves in the science – right down to the cellular level – and share our clients’ stories to influence conversations. Yet ...
View ArticleThe Biotech IPO: At the Crossroads of Investor Relations and Public Relations
Through a number of shared biotech clients, Spectrum has the opportunity to work closely with Stern Investor Relations on many critical milestones for these cutting-edge firms. Collaboration and...
View ArticleA PR Pro’s Top 3 Takeaways from PRSA Health Academy
Each year, the Public Relations Society of America (PRSA) Health Academy Conference focuses on what Spectrum does best: health communications. Themed “New Realities, New Rules: Sharpening Your...
View ArticleSpring Cleaning Your Communications Program: Five Tips for Making Sure...
A domestic goddess I am not. But each year around this time I get the itch to spring clean – organize my apartment, dust behind the blinds, scrub the floors, ...
View ArticleOne Giant Leap for Branded News
What do you do when your brand wants to promote exciting news, but your product remains the same? If you’re Red Bull, you float a balloon to the edge of ...
View ArticleCredibility differentiates products: Nine out of ten marketers agree
How many times have you heard a company say that nine out of 10 doctors agree you should buy what they’re selling? It’s a trope that has existed since the ...
View ArticleAnalyzing recent disaster communications, both successful and failed, can...
The hours and days immediately following a profound disaster can shape institutional and political reputations for years to come. Events such as the tragedy of Typhoon Haiyan in the Philippines ...
View ArticleScientific Press Release Writing 101
As a newbie to the PR world, learning to write a press release is crucial. If properly pitched to media outlets, press releases can spread across like wildfire, proliferating your ...
View ArticleNeeded: Savvy PR Professional for Paula Deen
I have a confession; I’m addicted to news about the Paula Deen scandal. I’m enthralled by what she’s going to say, where her first appearance will be and how people ...
View ArticleWhat is the Spectrum Way? Let us show you!
Here at 2001 Pennsylvania Avenue, we have something called The Spectrum Way. It’s sort of like Spectrum’s list of commandments. Our ability to help clients achieve their business goals is ...
View ArticlePublic Relations – The Sweet Life
Let me start by saying I’ve never had to go on a coffee run. I’m not asked to make thousands of copies and I always have PLENTY to do. The ...
View ArticleStill…Where Health, Science and Communications Meet
Spectrum recently relocated our Washington headquarters office to right around the corner, literally on the same block. And onto the second floor, just like before. So what’s really special ...
View ArticleGrowing Up Digital
When I started out in public relations, I wasn’t the digital guy. In fact, I took a much more traditional route. In a way, I grew up digital. I started ...
View ArticleWhat’s Your BIO?
I liked this question from the website of the 2012 BIO International Convention because it suggests that anyone’s own background, identity or area of expertise is welcome for sharing at ...
View ArticleModern Public Relations: It’s Complicated
There is no easy way to say this, so I am just going to come out and say it: public relations is complicated. I’m a PR professional (and have been ...
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Credibility differentiates products: Nine out of ten marketers agree
How many times have you heard a company say that nine out of 10 doctors agree you should buy what they’re selling? It’s a trope that has existed since the early days of marketing and advertising....
View ArticleClik here to view.
Analyzing recent disaster communications, both successful and failed, can...
The hours and days immediately following a profound disaster can shape institutional and political reputations for years to come. Events such as the tragedy of Typhoon Haiyan in the Philippines can...
View ArticleClik here to view.
Scientific Press Release Writing 101
As a newbie to the PR world, learning to write a press release is crucial. If properly pitched to media outlets, press releases can spread across like wildfire, proliferating your ideas to the right...
View ArticleClik here to view.
Needed: Savvy PR Professional for Paula Deen
I have a confession; I’m addicted to news about the Paula Deen scandal. I’m enthralled by what she’s going to say, where her first appearance will be and how people are going to react. As a public...
View ArticleWhat is the Spectrum Way? Let us show you!
Here at 2001 Pennsylvania Avenue, we have something called The Spectrum Way. It’s sort of like Spectrum’s list of commandments. Our ability to help clients achieve their business goals is a result of...
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